ROG XBOX ALLY
Microsoft and Asus teamed up to launch the first Xbox handheld device.
The reveal happened at the Xbox Games Showcase in June 2025, with a trailer created by Droga5 and produced by LOBO. I was invited by LOBO to join their team and help bring this exciting project to life.
It starts with a glass block floating in a minimal, empty room, set to the powerful opening of Justice’s “Genesis.”
Hands enter the frame and begin molding the block into the shape of the device. When the beat drops, the block shatters, revealing the ROG Xbox Ally through dramatic close-ups and macro shots.
Credits
ROG Xbox Ally — Launch Film
Client: Microsoft / Asus | Agency: Droga5 | Production: LOBO
Released at Xbox Games Showcase, June 2025
Creative Direction: Mateus de Paula Santos (CCO, Director), Marco Wey, Gabriel Nóbrega Live Action: Directed by Gabriel Nóbrega & Mateus de Paula Santos
Executive Producers: Francisco Puech, Lucas Romero, Su Constantine
Managing Partner: Luis Ribeiro | DoP: Luqueta | 1st AD: Pedro Sokol
Production Design: Borys Duque | Line Producer: Anderson Boscari
Storyboard: Rafael Fernandes
Post Production: Marcelo Barbosa (Head), Eduardo Silva (Head, Editor), Ricardo Vaz, Vivian Neves, Rosangela Gomes, Nathaly Lopes
Compositing: Diogo Girondi (Supervisor), Nara Andrade, Leo da Silva, Jose Eduardo Ambrosio, Mauricio Reis, Marcos Chaves, Marcos Rigobello
Roto: Rodrigo Vec, Gassan Abdouni, Nara Andrade, Diogo Girondi, Leo da Silva
CGI: Ana Mendes (Coord.), Alceu Baptistao (Supervisor, Animation, Lighting), Marcos Smirkoff (Modeling), Rafael Dias, Rafael Shiva (Rigging)
3D: Caio Laundos, João Paulo Oliveira (Houdini & C4D), Marco Wey, Felipe Torquato, Renan, Vinicius Gasparete
Motion Graphics: Marco Wey (Lead), Mauricio Reis, Marcos Chaves, Marcos Rigobello
Other: Sergio Faria (Print), Isabela Balbo, Marco Tavares, Fábio Augusto (Delivery), Raphael Amário, Karin Cristina, Roger Marmo (Research)
Role
João Paulo Oliveira
Houdini & Cinema 4D Artist
(Invited by LOBO to join the team for this project)